![]() The companies should take the time and effort to localise their software or service, but their efforts in those areas is often lacking. Whilst it may be easily tricked and forget the Australian spelling, just remind yourself you're using software or services that have been developed and supplied by American companies. ![]() I've noticed this in other online services, such as LinkedIn, where you'll find the occasional American spelling. In this section you'll notice review ratings along with the term Medical Center. Not the ads or the organic search results, but the section which often includes a map. If you do a search for "bulk billing doctors Melbourne", you'll notice the section Google shows that lists businesses. As I was setting up the Bulk Billing Doctors Melbourne site and did a search for "bulk billing doctors Melbourne", I was reminded that it's not just the software we use on our computers the contains American spelling, it's also the online services we use.
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